On the 74th Independence Day of Pakistan, Unity Foods promised to initiate a campaign for the
betterment of the country
and its people. We wanted to bring to light a social cause that was close to our heart and was
strongly impacting the
nation and its future.
After thorough research, we zeroed in on the issue of malnutrition in Pakistan. Over 15 million
children under the age
of 5 are malnourished; this leads to wasting, stunting and undernutrition because of which the
physical and mental
development of these children is limited.
Keeping in mind the gravity of this issue, Sunridge Foods embarked on a journey, a promise, a
movement to eradicate
malnutrition in the country for a brighter and prosperous future for all.
We created a campaign that is relevant, relatable and insightful. It also gives the audience the
chance to help millions
of children. All they have to do is purchase any product of Sunridge Fortified, take a picture of
the pack and upload it
on social media with the hashtag #SunridgeTaqatwarPakistan
To ensure our voice is heard by millions across the country, we got some of Pakistan’s famous
celebrities on board to
join the movement.
Sarwat Gilani, Ayesha Omar, Anoushey Ashraf,
Faysal
Qureshi and Ahsan Khan
posted about the
campaign on their social
media handles. They shared our TVC and recorded a video message encouraging the audience to support
the cause and play
their part to help improve the future of millions of children.
Apart from the celebrities, top advertising and marketing forums also shared our TVC and seemed
highly impressed and
engaged with the campaign.
