Management Profile
Meet Mr. Farrukh Amin, the visionary founder and current CEO of Sunridge Foods Limited. Fueled by unwavering patriotism, his career is marked by a relentless pursuit of tangible results and a steadfast commitment to advancing Pakistan.
As a thoughtful leader with nearly two decades of experience in the FMCG sector, Mr. Amin excels in the processing and trading of food products, agro-commodities, and animal feeds on a global scale. His entrepreneurial prowess extends to mergers and acquisitions, both nationally and internationally, focusing on driving business growth and creating equity value.
Advocating for a leadership-centric culture, Mr. Amin, with realistic competitive strategies, has spearheaded monumental initiatives that align with Sunridge Foods' grand vision. He has taken Sunridge Foods on the journey led by excellence and innovation, led for the betterment of Pakistan.
Meet Mr. Safdar Sajjad, our visionary Executive Director at Sunridge Foods Limited. With over eighteen years of expertise, he spearheads trade management, logistics, procurement, and product disbursement, driving the Group's growth.
A beacon of inspiration, Mr. Sajjad's commitment to excellence and creative thinking has made a mark within UFL and the broader industry. His entrepreneurial journey showcases resilience and determination to make a positive impact. With extensive knowledge and experience, he identifies trends and seizes opportunities, guiding Sunridge Group towards global expansion.
As a leader, Mr. Sajjad inspires teams to push boundaries and explore innovative solutions. His strong leadership fosters a culture of collaboration and empowerment, enabling employees to contribute to our success.
Meet Mr. Umar Shahzad, a distinguished professional holding an M.Com. and LL.B. degree, and a Fellow Member of the Institute of Corporate Secretaries of Pakistan. Certified as a Director by the Pakistan Institute of Corporate Governance (PICG), Mr. Shahzad boasts an impressive career spanning over twenty-six years, contributing his expertise to domains like Accounting, Financial Controls, Investments Management, Corporate Compliance, and Legal Affairs Management at renowned organizations including Rupafil Limited, Nestle Pakistan Limited, and Askari Bank Limited.
A standout accomplishment for Mr. Shahzad is his proficiency in crafting and implementing robust Policies and Procedures for listed companies, ensuring strict adherence to all applicable laws and regulations. His unwavering commitment to compliance and governance has played a crucial role in upholding the highest standards of ethical conduct within organizations.
In conclusion, Mr. Umar Shahzad is a beacon of expertise in the realms of corporate governance, legal affairs, and financial stewardship. His extensive experience and dedication to regulatory compliance make him an invaluable asset, aligning seamlessly with Sunridge Foods' commitment to excellence.
Introducing Salman Yousuf, a seasoned commercial leader with a remarkable career spanning over two decades. His expertise encompasses various facets of business, including revenue growth, strategic planning, brand development, business expansion, sales, supply chain management, and market analysis.
His distinguished professional journey has taken him through prestigious multinational corporations, including ICI Pakistan (Akzo Nobel) and Procter & Gamble, where he dedicated the majority of his career, exceeding a decade. Moreover, Mr. Salman has also lent his skills to esteemed local entities such as Tapal Tea Pvt Ltd and Hilal Group, before embarking on his latest venture with Sunridge Foods Limited.
Notably, Salman has spearheaded globally renowned multi-billion-dollar brands like Pampers, Always, Gillette, Oral-B, Duracell, and Braun. His leadership within Pakistan and as a Regional Head for the Middle East, based in the UAE, underscores his versatile experience.
Recognized as a growth hacker, Salman has a track record of revitalizing numerous brands throughout his career through strategic innovation and a keen business sense. His contributions continue to be invaluable to Sunridge Foods Limited's pursuit of excellence and expansion.
Introducing Uzma Zaidi, who brings an impressive track record of over 18 years in People Excellence, Learning and Organization Development, Total Rewards, Talent Management, and all facets of HR practices.
Before joining Sunridge Foods Limited, Ms. Zaidi held the position of Director, Human Capital at Deloitte YA, contributing significantly to the field of Human Resources. Her experience spans various industries, including ISP, Insurance, Retail, IT, BPO, and professional services.
With a Master's degree in Human Resource Management, Ms. Uzma Zaidi is a valuable asset to the organization, driving the company's commitment to human capital development and excellence. Embrace her leadership in shaping a thriving and dynamic work culture.
In January 2023, Syed Faiq Ahmed Jilanee assumed the role of Chief Information Officer (CIO) at Sunridge Foods. With over 15 years of experience in both local and international IT industries, Faiq has a proven track record in digitalization, governance, strategic planning, successful transitions, and organizational change management facilitated by ERP systems. He possesses an in-depth understanding of emerging technologies, the latest software, and networking solutions. Additionally, Faiq excels in analyzing business processes, re-engineering workflows, and recommending and implementing IT solutions to maximize automation.
Faiq's impressive portfolio includes overseeing approximately 20 end-to-end SAP implementation life cycles for organizations such as Engro Polymer, Lucky Cement, BYCO Petroleum, Landi Renzo, Pakistan Beverages, KVA Utilities Lebanon, Hidada Steels, Volka Foods, SJG Pharma, Tufail Chemical, and others.
Before joining Sunridge Foods, he held the position of Chief Information Officer at Aisha Steels.
With a career spanning more than two decades, Mr. Abuzar Zaidi is a results-driven business professional specializing in Sales and Business Development. His dynamic and goal-oriented approach has led to successful ventures across diverse industries, including banking, services, telecom, and FMCG. Mr. Zaidi is well-prepared for challenges requiring expertise in Key Account Management, Relationship Building, Customer Retention, Service Quality, and Business Development. As both a motivated leader and team player, he possesses a track record of consistently exceeding expectations, ensuring exceptional quality assurance, optimizing efficiency, and making substantial contributions to revenue growth.
Drawing upon over 20 years of experience in sales, business development, and key account management, he brings a wealth of expertise from the banking, service, telecom, and FMCG sectors, cultivated through collaborations with multinational corporations.
Habib Ur Rehman is a seasoned Head of Supply Chain, with an impressive 21-year career dedicated to the intricacies of Supply Chain management. His extensive experience is underscored by the successful execution of numerous cost-saving and process efficiency projects.
In his role as a supply chain lead, Habib takes on the pivotal responsibility of overseeing production, purchasing, warehousing, distribution, and financial management for the company. Tasked with the dual mandate of reducing costs and enhancing operational efficiency, he is unwavering in his commitment to achieving these objectives.
A true advocate for sustainability and energy efficiency, Habib actively develops and implements processes that not only cut costs but also contribute to the long-term viability of the company. His innovative thinking extends to reviewing and updating supply chain procedures, crafting financial forecasts, and skillfully negotiating prices with suppliers and vendors.
Habib Ur Rehman is not just a Head of Supply Chain; he is a strategic leader who brings a wealth of experience and a forward-thinking approach to every facet of supply chain management. His dedication to efficiency, innovation, and sustainability defines him as a driving force behind the success of the company.
Meet Nageen Rizvi, a seasoned professional excelling in Communications and Sustainability, celebrated for her knack for crafting innovative solutions that elevate business value. With over sixteen years of diverse experience across Banking, Media, FMCGs, and NGOs, Nageen has navigated challenging portfolios with remarkable success.
In 2019, Nageen was honored with the prestigious "Pride of Pakistan" award by Shehla Raza, the Provincial Minister for Women Development in Sindh. This recognition highlighted Nageen's pivotal role in securing an international award from the Commonwealth for her then-employer, Engro Foods, which received an award for "Commonwealth Company of the Year" in 2018. In 2017, Nageen was appointed as the "Regional Leader for Asia" by the Commonwealth Business Women platform, as a testament to her exceptional leadership in the region.
Throughout her illustrious career, Nageen has been consistently recognized with numerous national and international awards, celebrating her impactful contributions to the organizations she's been a part of. Known for her commitment to collaborative teams that prioritize purpose over mere economic transactions, Nageen's influence extends into shaping strategic decisions, making her a trailblazer in her field.
Hammad Anwar is an accomplished professional with over 14 years of experience in the food and beverage industry, holding IRCA certification as a lead auditor in Food Safety System Certification (FSSC 22000:2010). Demonstrating strong leadership and operations management skills, he oversees one of the largest and most diverse team. Hammad's multidisciplinary industrial exposure spans staple foods, meat processing, and beverages, showcasing expertise in Good Lab Practices, Supply Chain Management, Packaging Technology, and adherence to food safety standards.
His career progression underlines his proficiency in Supplier and Contract Management, Distribution Services, and strategic planning. Hammad's hands-on experience extends to conducting second- and third-party food safety and quality management audits, along with specialized training in Lab equipment operations, maintenance, and calibration, attesting to his commitment to maintaining rigorous quality standards in the industry.
Mr. Umer Shahid leads Project and Capital Expenditure Management at Sunridge Foods Limited as Head of Projects. With a Mechanical Engineering background, he boasts diverse expertise spanning Complex Technical Operations, Engineering, Capex Projects, Production Management, Process Engineering & Automation, Energy & Water Management, Hygienic Engineering technologies, and Total Performance Management.
Before joining Sunridge Foods, Mr. Shahid excelled at Nestle Pakistan Limited as an Engineering Manager for over eleven years, participating in international workshops. He also optimized operations and expanded rice plants at Matco Foods Limited and led engineering and projects at Shan Foods across Karachi and Lahore.
In summary, Mr. Umer Shahid is a visionary leader in project management, contributing significantly to Sunridge Foods Limited's operational excellence and innovation. His extensive experience and strategic prowess drive success in our projects and operations.
Ahsen Ali, an accomplished Industrial Engineer with an MBA from IoBM, brings 17 years of extensive expertise in supply chain, operations, procurement, warehouse logistics, planning, and budgeting & cost control. Ahsen has excelled in roles within both local and multinational companies, demonstrating proficiency in project leadership, particularly with SAP S4 Hana. This dynamic skill set positions Ahsen as a valuable asset, adept at optimizing processes and driving success in the field of supply chain management.
Muhammad Adil is a seasoned professional who graduated with a B.E. in Chemical Engineering from Karachi University in 2005. His career journey began in the polymer industry with Ismail Industries (FMCG), and after a year, he redirected his focus to the home care sector. With nearly 17 years of experience, Muhammad Adil has played a pivotal role in manufacturing a diverse range of home care products, including beauty soaps, anti-bacterial soaps, fruity soaps, laundry soaps, industrial-grade soap noodles, detergent powders, and liquid detergents. His expertise extends to kitchen care items such as dishwash bars and liquids, as well as floor cleaning solutions like anti-bacterial floor cleaners and tile cleaners. Throughout his career, he has demonstrated a commitment to quality, innovation, and continuous improvement, contributing significantly to the success and growth of the organizations he has been a part of. Muhammad Adil is now poised to bring his wealth of experience and skills to new challenges within the ever-evolving landscape of consumer goods manufacturing.
Mr. Zeeshan Abdul Karim, a seasoned leader with over two decades of experience, is widely recognized for his outstanding achievements in dynamic and rapidly evolving organizations. His professional journey primarily revolves around the trade and commodity markets, where he consistently demonstrates exceptional performance.
Previously, as an entrepreneur either independently or associated with the textile industry, Mr. Karim played a pivotal role in formulating and implementing comprehensive business strategies that significantly contributed to the diversification and prosperity of the businesses he was involved in.
Since 2010, his collaboration with Sunridge Foods Limited has been instrumental in shaping both the immediate and future trade endeavors of the company, both domestically and globally. Mr. Zeeshan Abdul Karim adeptly fosters strong relationships between buyers and sellers in the commodity sector, leveraging extensive knowledge of relevant products.
Rizwan Ahmad, MBA from LUMS, is a seasoned professional with a diverse background. A Fellow Chartered Management Accountant and qualified attorney, he honed his skills through training at prestigious institutions globally, including Silicon Valley, Stanford, and UCL Berkeley in the USA, and Frankfurt Business School in Germany.
With a robust FMCG industry background, focusing on dairy, confectionary, and food sectors, Rizwan has held key roles at Ernst & Young, SECP, Rupali Group, Fauji Foods, and Master Group. Notably, he contributed to significant projects in the Public-Private Partnership realm as Director General at the Planning & Development Board of Punjab and represented Pakistan at the IMF regional office in Singapore.
Beyond his corporate achievements, Rizwan actively imparts knowledge at institutions like LUMS, Institute of Cost & Management Accountants, Civil Services Academy, and other local universities. He also engages in social and educational initiatives.
Since February 2023, Rizwan has been a driving force at Sunridge Foods, making substantial contributions to strategy, operational efficiency, and internal controls.
With a rich career spanning over 17 years, Mr. Shahid is a results-driven leader, showcasing exceptional performance across various multinational corporations. His extensive expertise encompasses the tea, tobacco, and beverage sectors within Pakistan. Mr. Shahid's skill set revolves around proficiently managing profit and loss, core commercial sales, distribution, channel management, shopper marketing, trade marketing, BTL, OOH initiatives, handling LMTs & IMTs, and spearheading training and development programs. Mr. Shahid Naseer has held leadership roles at renowned organizations such as Phillip Morris International, Coca Cola, and Tapal Tea Private Limited. A graduate of LUMS and COMSATS, Mr. Shahid holds degrees in management and marketing. Additionally, he has augmented his academic foundation with multiple leadership and business strategy courses from prestigious institutions such as Harvard Business School, Navitus, IBA, PIM, Franklin Covey, and Training Impact.
Mr. Tahir Khan, a seasoned treasurer with a rich background in Treasury & Funds Management, Corporate & Investment Banking, and market research. Armed with a Masters in Business Administration from Hamdard University and an Associateship from the Institute of Bankers Pakistan, he has crafted a remarkable career spanning over a decade. Mr. Khan's journey commenced at Markematics Pvt. Ltd., where he honed his skills as a market researcher. His trajectory led him to esteemed financial institutions such as Askari Bank Limited and Bank Alfalah Limited, solidifying an impeccable track record. Today, he stands at the helm of Sunridge Foods’ dynamic Treasury Department, bringing his wealth of experience to chart new heights.
Ms. Zuneeta Rawat is a visionary marketing and advertising professional with a profound talent for creating meaningful, high-quality content. Her leadership in both conventional and digital campaigns has earned numerous awards and widespread acclaim. Zuneeta's belief in the transformative power of marketing and advertising fuels her mission to infuse freshness and innovation into every campaign, ensuring they are relevant, relatable, and memorable for our consumers. Her impressive career spans over 12 years, during which she has significantly influenced the marketing landscape across various sectors and industries, both nationally and internationally. Before joining Sunridge Foods (Private) Limited, she excelled as the Head of Marketing at Image Textile, Pakistan’s premier premium fashion retail brand, where she orchestrated comprehensive 360-degree marketing campaigns. Her journey also includes pivotal roles such as Creative Director at Adcom Leo Burnett & Zenith - Publicis Groupe, and Associate Creative Director at Prestige Grey Group – WPP. Zuneeta's expertise is further underscored by her prestigious appointments as a jury member for the AdStars Jury in 2021 and 2023 and the Effie Awards in 2021, 2022 and 2023. These experiences have deeply influenced her approach, enhancing the effectiveness and impact of her campaigns. Zuneeta Rawat continues to inspire and lead with a commitment to excellence and creativity in every endeavor she undertakes.
With over 20 years of experience, Muhammad Azeem is results-driven Sales Head who has an exceptional track record in achieving significant sales growth for prominent companies like Makro, Metro, Ruba SEZ Group, Jazaa Foods, and Chase Department Store. His expertise spans sales forecasting, strategic planning, sales force development, and enhancing customer satisfaction to drive substantial revenue. With his strategic vision and innovative approach, Azeem excels in sales improvement and demand fulfillment planning, ensuring that the consumers and organization both achieve their goals. His dedication and performance have earned him recognition from the UAE Consulate with the Hilal-e-Ahmar Award and accolades from the Sindh Government for his expertise in disaster management and relief operations.